Sephora Hong Kong – What brands to buy?

Hong Kong Sephora Opening – what Clean Beauty treasures can you find?

Sephora re-entered Hong Kong last week for their 2ndstab at the market. This time they went for a very prominent location in IFC mall and it is certainly busy! Lots of brands that were previously unavailable in Hong Kong including Fenty, Huda, Tarte Cosmetics and many more. Aside from those famous names there is a whole section dedicated to niche skincare. I wanted to highlight a few of cleaner options that are gracing the shelves.


Niche Skincare 



Bybi was founded by two British Clean Beauty bloggers. They had been blogging about Clean beauty for a couple of years and even published a book on how to cook up your own skincare at home before they founded their own natural skincare line. They are both graduates of Formula botanica which is one of the world’s most established online schools for natural product formulations.

Whilst their products are 100% natural (no mean feat!) they have set out to play in the mainstream from day 1 always citing that they want to be found where people ordinarily shop for beauty not just in specialised natural or organic stores. So these ladies have achieved that goal as they are in Sephora in Australia, South East Asia and now Hong Kong. 

This is a playful brand with fun packaging and products that work, some of their core messaging is around being vegan and cruelty free. 

Products I like

I like their supercharge serum which really brightened my skin. 

I am now trying their Bakuchiol Booster which is a gentle alternative toretinol. It stimulates collagen production, helps improve skin condition for use at night. Unlike retinol it doesn’t increase the skin’s sensitivity to sun damage.

The babe balm is the natural alternative to the famous Elizabeth Arden 8 Hour cream – great for chapped lips, dry patches, general glow.

Indie Lee

Like so many Clean Beauty founders Indie went through a huge health scare. After she was diagnosed with a brain tumour in 2010 she started to formulate her own clean skincare products. 

Star Products

The Brightening cleanser is a foaming formula that blends tomato lycopene which is high in vitamins A, C, and K)with hydrolyzed wheat protein to hydrate, tighten and brighten. It also has Strawberry (Fragaria Chiloensis) Seed Oil which helps to fade hyperpigmentation. BYBI also has a strawberry booster.

COQ-10 toner – has Ubiquinone (Coenzyme Q10) which is a potent antioxidant that helps to boost collagen.

Dr Roebucks


Is an Australian brand founded by twin sisters. Both of whom had eczema as children. Their doctor parents created products out of necessity to ease their daughters’ conditions by stripping back and simplifying ingredients. Today this brand has been going from strength to strength with recent investment from Unilever ventures. 

They are pretty clean but have a few ingredients in some products that I would usually avoid like

Polysorbate 60 and Polyethylene Glycol – not a problem in itself but it can be contaminated with 1-4, dioxane.

Some other natural skincare brands available at Sephora are Kora Organics – Miranda Kerr’s Clean beauty brand and Farmacy. 


It is really hard to find good clean hair products. Sephora have a couple of brands claiming to be Clean. Both brands have some ingredients that I would prefer to avoid but they are much better than mainstream hair products. 



Is a well established haircare brand available in quite a few salons and they are in Sephora Hong Kong.They are free from phthalates, parabens, DEA or harsh sulfates. And advertise being 98% natural. They do use synthetic fragrance which can be contaminated with dioxane 1,4 and a few other synthetic ingredients that rate above 2 on EWG like Behentrimonium Methosulfate – higher risk of allergic reactions so if you have sensitive skin best to avoid. 

Products I want to try

Deep conditioning mask– this is their number 1 best seller. Formulated for dry or damaged hair

Super moisture shampoo:since I moved to Jakarta my hair is dryer and more damaged so a good conditioning mask along with a rich shampoo and conditioner should really help to minimise the effects of the hard water. 

Olaplex – they are parbens, phosphate, sulfate free but there is no information on their website about the other ingredients so difficult to assess. 

Unfortunately the Clean beauty make up options are negligible. Tarte Cosmetics positions themselves as natural but their products vary and they use quite a few questionable ingredients so if you are looking for clean makeup I would check the ingredients very carefully or shop elsewhere.  


It is great that Sephora has more Independent brands and there are few Clean options which is great! My top choice is BYBI as it is affordable quality skincare that is 100% natural. But depending on what you are trying to avoid there are some other good options available. 

One Comments

  • Joyce

    October 17, 2019

    Awesome! I always believe Sephora products because, i have used previously some beauty products. Thanks for the share.


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