Where To Find The Best Hong Kong-Owned Natural Beauty Brands

This post was originally written for and published on Green Queen

Over the past few months Hong Kong has come into the spotlight. The spirit of the city has been palpable, I certainly feel proud of the city I call home. In light of this I thought it would be appropriate to celebrate some amazing local beauty brand founders. These brands are all Hong Kong owned and run and the founders are all pioneers in the clean beauty movement in our beautiful city. 

Coconut Matter

Coconut Matter is a locally owned, run and made brand headquartered in Wang Chuk Hung. 

The founder Diane is very mindful of how she sources her ingredients and packaging as the brand’s core philosophy is to leave a healthier plant for our children. As you can probably tell from the name the core ingredient in all her products is 100% Virgin coconut oil from the Solomon Islands. Coconut oil has many super benefits including antiviral, antibacterial and antifungal functions. 

The Products

The lip products are really fun. Packaged in sustainable cardboard. There are three types of lip products:

The Lipsticks – these have the strongest pigmentation and last ability. They come in 5 shades. 

The Lip tints – this is for a more subtle hint of colour, also 5 shades. The texture is very user friendly as it glides right on. 

The Lip balms – these have no colour just lip nourishing and they come in different scents. 


GLOHS is a local Hong Kong brand with certain key ingredients sourced in Canada. Founded by Giselle Lee a Hong Kong native whose breast cancer diagnosis led her to discover and learn about the world of natural skincare. She then went a step further and started her own brand. Glohs is a fully natural line and use organic where ever possible. 

The Products

GLOHS has a broad range of products designed around different skin needs. I’ve tried a lot of her products and two that I want to highlight are the facial cleanser. It is mild and its core ingredient is Manuka honey which has moisturising, soothing and anti-bacterial properties. 

The second product I really liked is the muscle relief oil, it is recommended for those who have muscle pain from lots of exercise…in my case at the moment it is probably lack of exercise! Its core ingredient is naturally derived methyl sulfonyl methane (MSM) which has been proven to help reduce pain. 


OSCO is a skincare brand owned by Coyran a Hong Kong native who became interested in natural skincare from an early age due to severe issues with hormonal acne. Fast forward and after spending nearly, a decade as a nurse decided to take the leap to start her own skincare brand. She studied extensively to become a certified skincare formulator. 

The Products

OSCO is very focused; this brand has one very impressive product. It is an anti-pollution serum. We can certainly all do with some pollution protection is this beautiful but dirty city of ours. This facial oil has a very light texture that quickly absorbs into the skin. It is packed with antioxidants which are important as they neutralise free radicals to stop cellular damage which can lead to problem skin and premature aging. 

Vitruvian Man

Vitruvian Man is a Hong Kong owned male skincare line. The founder Vivian has a background in cosmetics and pharmaceuticals. She started Vitruvian man in 2017 just in time for the male skincare boom that is currently happening in Asia! The premise of her formulations is about how different male skin actually is – in some ways tougher than women’s but still delicate. This could also be a metaphor for personality too…certainly with the key men in my life;) 

The Products

Vitruvian man is also a streamlined assortment. There are two products both of which my husband has tried and tested!

Anti-pollution Cleanser and toner in one – I love the simplicity of this and the realisation that most men will want to minimise the steps in their routine. This product smells divine.

Day cream with SPF 20 uses mineral blockers Zinc oxide and Pongamia Seed Oil to deflect the sun. It also has anti-bacterial and soothing ingredients which minimise skin rashes from shaving. 

Final thoughts

Hong Kong is a wonderful city with people from so many different backgrounds. Above are my pick of Hong Kong natural beauty brands many of the brand founders were driven to changing their beauty regimes due to health issues. However, by launching their own brands they are pioneering this exciting category and hopefully inspiring more of you to switch to natural products.   

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